If within the national territory Brazil’s government is struggling to convince the population that it is worthwhile to have spent U.S. $ 28 million to host the 64 matches of the FIFA World Cup in June and July this year World Cup, one news coming from abroad shows how difficult it can be for a developing nation to present to the world as a serious country capable of organizing big international events.
The sale of innocent shirts alluding to the world cup in a store of Adidas in irreverent San Francisco, is causing headaches to the Brazilian authorities. This is because the prints chosen to encourage Americans travel to Brazil next summer in the Northern Hemisphere make explicit reference to the stereotype of country women with their buttocks uncovered, against which Brazil has fought in recent years in an attempt to get rid of the image of the preferred destination for sex tourism.
On sale for $ 25 each at the Adidas store in the Westfield San Francisco Centre on Market Street, tees bring slogans like “looking for score,” a term that can refer both to the expectation to see goals as the desire to have sex. Or a stylized buttocks-shaped heart composing what would be the phrase I love Brazil.
Is not exactly a surprise that this kind of humor is brought to tees in a country used to produce sexually suggestive teen comedies such as Pork ‘s, American Pie and many other movies about immature college kids eager for human contact. By the way, according to Brazilian newspapers, the sale of these shirts in California is already an unqualified success.
The problem is that these Americans will land with their funny tees in a country that , by his own fault , has developed an international reputation as a nation that breathes sex, because of what feminists today regard as the exploitation of the female body, as traditional parades of samba schools , but in recent years , has endeavored at least to combat the sexual exploitation of children and teenagers , especially in the capitals of the impoverished northeastern region, which receives every year hordes of single men coming from United States and Europe in search of easy sex.
Certainly , Adidas cannot be blamed for the fact that Brazil is one of the largest emitters of sex workers to Europe , next to Thailand , nor be responsible for the reputation Brazilians have to be the best lovers in the world , along with Spanish and Italian , according to surveys of sexual behavior that are constantly posted on social networking sites .
As a typical business market , the German sporting goods manufacturer cares only about selling their products according to what their customers expect , in this case Americans that have a stereotypical image of Brazil . The reality is that with or without these shirts, the Gringos will have, during the World Cup, the opportunity to have more sex than the goals that its football team will likely to do against their opponents.
It is unlikely that the anger demonstrated by Brazilian authorities through the newspapers have some effect on the sale and use of t-shirts produced by Adidas for American fans. It is up for the Brazilian government to understand that more important than getting uneasy with the bad joke made by the German manufacturer is to make sure that Brazilian children and teenagers are not victims of sex tourism or violence committed by their own countrymen.
And be clear that these printed t-shirts talk much more about the wearers than the country to which they wanted to play.